Four projects I picked up while the direction was still unclear.

My cases are password protected. Just ask, or find the password in my CV.

01 Product VisionPublic HealthUX Lead

Bringing structure to a platform no one could picture yet.

A chaotic requirements catalogue became a shared product direction — so three delivery teams could start building.

02 AI AssistantConversational DesignLife Sciences

Minimum viable product? Minimum viable trust.

Designing what an internal AI assistant does when it doesn't know the answer — and when it should hand over to a human.

03 Design SprintVendor SelectionRetail

Choosing software is choosing a way of working.

I made a global retailer's vision, processes and UX expectations concrete and comparable — so a vendor decision rested on fit, not storytelling.

04 Data VisualizationConsumer GoodsUX Design

A good dashboard is built around intent, not available data.

I turned machine-learning sentiment data into a consumer insights dashboard by giving the data an audience, a structure, and the context it needed to be believed.