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Bringing structure to a platform no one could picture yet.
A chaotic requirements catalogue became a shared product direction — so three delivery teams could start building.
Minimum viable product? Minimum viable trust.
Designing what an internal AI assistant does when it doesn't know the answer — and when it should hand over to a human.
Choosing software is choosing a way of working.
I made a global retailer's vision, processes and UX expectations concrete and comparable — so a vendor decision rested on fit, not storytelling.
A good dashboard is built around intent, not available data.
I turned machine-learning sentiment data into a consumer insights dashboard by giving the data an audience, a structure, and the context it needed to be believed.